Pantone’s Reasoning Behind the Color of the Year May Strike a Chord with Modern Manufacturers

By December 7, 2017General

Color-palette manufacturer Pantone, Inc., headquartered in New Jersey, has announced its “Color of the Year” out of more than 2,000 colors since the year 2000. Using a color to visually describe the times, the company’s selection for 2015 was the earthy-colored “Marsala”; in 2016, it selected both “Serenity” and “Rose Quartz.”

On Thursday morning, the Pantone Color Institute announced its Color of the Year for 2017, and it is a vivid one: Ultra Violet.

Pantone describes the color as a “dramatically provocative and thoughtful purple shade,” but the company’s reasoning behind picking it might resonate with modern manufacturers.

According to Pantone, “We are living in a time that requires inventiveness and imagination,” as well as “creative inspiration” that is critical for those looking to define the future:

“Ultra Violet communicates originality, ingenuity and visionary thinking that points us toward the future. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

Manufacturing has remained the backbone of the American economy for centuries, but modern manufacturing will require “Ultra-Violet” ingenuity, creativity, innovation and talent to continue growing into the 21st century.

Our Creators Wanted campaign is designed to share the stories of the doers and makers of manufacturing who are changing the world one product at a time. Modern manufacturing offers a chance to design and build the future, whether it’s inventing the latest aircraft or automobile, a lifesaving medicine or a new way to harness power.

Pantone even pointed out that Ultra-Violet has become a popular color in the packaging and graphic design worlds:

“As packaging design becomes more sophisticated, Ultra Violet offers complexity and nuance that appeals to our desire for originality in all that we touch. Similarly, in graphic design, Ultra Violet resonates with this dynamic medium through its multidimensional feeling. Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands in the CPG, luxury and beauty worlds as well as by personalities and artists seeking to stand out.”

What are your thoughts on Ultra-Violet? Would you use it in your manufacturing products? In your home? Share your thoughts!

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