The average consumer probably associates Chinese counterfeiting with fake luxury watches, high fashion, purses, luggage and maybe DVDs, but the attacks against U.S. goods, company reputations and intellectual property go far beyond that.
Today’s Wall Street Journal has an excellent article on the threat posed to Zippo, the U.S. manufacturer of the iconic lighters, by “rippos,” the bogus lighters produced in China. Zippo’s single factory in Bradford, Penn., produces 12 million lighters a year — about the same number as the fake ones churned out by Chinese companies.
And with Zippo providing a lifetime guarantee to repair the lighters it produced, the counterfeits represent a burning problem.
From “The Lighter Side of Counterfeiting Puts Zippo in a Fix” [subscription]:
BRADFORD, Pa.—”Always works—or we fix it” has, with minor tinkering, been a Zippo lighter slogan since 1937. “It is a profound statement of quality,” says Greg Booth, Zippo Manufacturing Co.’s chief executive. It also means Zippo has to fix a lot of lighters.
The task falls to three “clinics”—two abroad and one here in Zippo’s hometown—that fix more than 100,000 lighters a year. Quite a few Zippos get mangled when they slip out of pockets into the mechanism of recliners. One was ingested (but not digested) by a pig. Usually, a new screw or spring will put it back in working order.
Fulfilling the forever guarantee would pose little challenge, in fact, if a huge number of Zippos didn’t happen to be rippos.
The Journal highlights the work of one Zippo veteran whose job it is to spot the counterfeits, an increasingly difficult task as the quality of the fakes improves.
Despite the article’s amusing observations, the problem is not funny. Neither is it a new one. The local paper, The Bradford Era, reported on the Chinese counterfeiting in August, 2004, “Counterfeiting of Zippo lighters in China affecting Bradford,” tied to a company visit by a Commerce Department official. The Bush Administration worked hard on the issue, and the Obama Administration is as well. (continue reading…)
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