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Erin Streeter

Manufacturing Day 2018: A Multimillion-Dollar Earned Media Success

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On October 5, manufacturers across America celebrated Manufacturing Day and kicked off a month full of exciting and inspirational events. Thousands of factories and technical schools opened their doors to parents, teachers and students to show what a career in modern manufacturing has to offer. Manufacturers will have to fill as many as 3 million jobs by 2025, and getting the word out about these incredible opportunities is what Manufacturing Day is all about. Nearly 3,000 events were held across the country, and in a sign of the growing profile of this national event, President Donald Trump signed a presidential proclamation recognizing Manufacturing Day for the second year in a row. It was the first time that a president has issued consecutive proclamations.

All of the buzz and excitement generated a tremendous amount of media coverage, which is critical in our efforts to educate the public. All told, Manufacturing Day generated more than $2.2 million worth of free print and television coverage that reached nearly 13 million people. And on social media, manufacturers reached more than 51 million people! Manufacturing Day trended nationally on Twitter, where it was mentioned more than 20,000 times.

The National Association of Manufacturers (NAM) also used the occasion to release our third quarter Manufacturers’ Outlook Survey, which was featured on The Drudge Report and made national headlines. Making these results all the more remarkable, Manufacturing Day launched right in the middle of the Supreme Court confirmation hearings, which had taken over the national news cycle completely. That meant it was even harder for manufacturers to “break through.”

By any measurement, Manufacturing Day 2018 was a resounding success. It would not have been possible without the leadership of Carolyn Lee and The Manufacturing Institute—the NAM’s social impact arm, which leads the effort—as well as our sponsors: PTC, Ariel Corporation, Cooper Standard, Harley-Davidson, PepsiCo, the Plastics Industry Association, Samsung and Walmart. The hard work and commitment paid off and opened the eyes of thousands of young people to the exciting possibilities that await them in a modern manufacturing career.

To learn about this year’s activities and how you can participate next year, check out www.mfgday.com.

Manufacturing Investment Creates New Detroit Auto Jobs

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Detroit is synonymous with manufacturing. America’s manufacturers built the city. For more than a century, manufacturers’ factories have produced the cars which move the world and the jobs that drive Detroit. Their investment made Detroit the Motor City.

Now a new manufacturer is investing in Detroit.

Since 2012, Detroit-based Mahindra North American Technical Center has employed 120 expert engineers. Leveraging American ingenuity, the $19 billion manufacturing company has been driving innovation there. From Mahindra’s Detroit enterprises came a cutting-edge minivan design, $2.5 billion in revenue and 3,000 American manufacturing jobs.

Now the company is doubling down on Detroit. On July 17, Mahindra announced a new $1.5 billion investment. It promises $2.5 million more revenue. And that means more rewarding, well-paying jobs for American workers. The project’s centerpiece is a new factory. In it, 3,000 Detroit manufacturing workers will build off-road utility vehicles, targeting a key segment of the auto market.

In a CNBC interview, Chairman Anand Mahindra said his business values “the best talent in the world.” That’s what he found in Detroit. And that’s why he rewarded its workers with good jobs, solid wages and greater investment.

Mahindra continues the Motor City tradition: employing great people to manufacture great products.

Vice President–Elect Mike Pence Meets with Manufacturing Leaders at NAM Headquarters

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Vice President-elect Mike Pence speaks to the National Association of Manufacturers’ (NAM) Executive Committee. From left: Tenneco Chairman and CEO and NAM Board Chair Gregg Sherrill, Pence and NAM President and CEO Jay Timmons. Photo by David Bohrer/NAM

 

 

Vice Presidentelect Mike Pence met with the members of the NAM’s Executive Committee, a group of the country’s most influential manufacturing leaders, at the NAM’s headquarters in Washington, D.C., today.

They had a wide-ranging and robust conversation about the policies needed to create jobs and support working families by growing manufacturing in the United States. They discussed the need to work together to deliver tax reform, make necessary investments in our infrastructure, address regulatory burdens, rethink how regulations are developed, rein in health care costs and unleash our energy resource.

The vice presidentelect asked the NAM to help their administration prioritize which regulations should be reviewed for possible repeal that will best help support and grow manufacturing jobs in America. Manufacturers also communicated to the vice presidentelect their appreciation of the president-elect’s willingness and commitment to constructively engage with manufacturing leaders and support manufacturing to create jobs and a better business climate in the United States.

 

Manufacturers: Help Wanted!

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Manufacturing and jobs were central issues in the presidential election, but what many Americans don’t realize is that manufacturers are looking for skilled workers right now. What’s more, we are expected to have many more job openings over the next decade. As many as 2 million jobs could go unfilled if we don’t start equipping people with the high-tech skills that manufacturing demands.

National Association of Manufacturers President and CEO Jay Timmons outlined the stakes and the path forward in a recent Fortune op-ed.

America is failing our youth if we do not equip them with the skills required for innovative manufacturing. Manufacturing careers pay about $15,000 more than the rest of the private sector, and manufacturing can provide job security and upward mobility like no other industry.

This is good news for working families at a time when some have lost faith in the American dream and are questioning our very system of free enterprise. But we should not give up; we should not lose hope. Strategic investment in education and training will carry us toward our goal.

It’s going to take all of us to forge the path forward, and many manufacturing companies are rising to the challenge. Check out this video, the third episode of FutureWork, featuring Dennis Parker, the founder of Toyota’s Advanced Manufacturing Technician Program, as he visits shop floors and explains the importance of, and opportunities available in, manufacturing careers.

 

Serving Those Who Serve Us: NAM Staff Presented with Employer Patriot Award

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Yesterday, two members of the NAM team were recognized for their support as managers and supervisors to members of our National Guard and reserve services.  NAM Vice President of Energy and Resources Policy Ross Eisenberg and Vice President of Infrastructure, Innovation and Human Resources Policy Robyn Boerstling were presented with the Employer Support for the Guard and Reserve (ESGR) Employer Patriot Award for Supervisors.

Robyn and Ross were nominated by Jason Melton, a policy coordinator at the NAM, who also is a technical sergeant with the Nebraska Air National Guard serving for 11 years and with the military for 16 years.

“Ross, Robyn and the National Association of Manufacturers have been vital in enabling me to serve the great state of Nebraska and my country in the Nebraska Air National Guard, said Melton. Moreover, their active support and encouragement has been critical to my success and the mission of the Nebraska National Guard and the security of our country. As supervisors, they go above and beyond in their support for my National Guard duties by providing flexibility and exceptional work accommodations while I am away from the office performing military Guard duties in Nebraska and throughout the world. They are deserving of this award, and I want to thank them for their continuing understanding and support of my service.”

The ESGR is a Department of Defense organization created to work with employers and service members to enhance the understanding of the missions our service members perform. With such a large percentage of the U.S. Armed Forces now being National Guard and Reserve, the employer plays a vital role in our national defense.

Ross Eisenberg and Robyn Boerstling are awarded the Employer Patriot Award for Supervisors by the Department of Defense. The Adjutant General of Nebraska, Maj. Gen. Daryl L. Bohac presented the award. Photo Credit: D. Bohrer, NAM

Robyn Boerstling and Ross Eisenberg are awarded the Employer Patriot Award for Supervisors by the Department of Defense. The Adjutant General of Nebraska, Maj. Gen. Daryl L. Bohac, presented the award. Photo Credit: D. Bohrer, NAM

More than 80 percent of manufacturers report they cannot find people to fill their skilled production jobs. Meanwhile, thousands of service men and women return home each month, possessing not only an unmatched work ethic but also rigorous technical training and experience.

The NAM and The Manufacturing Institute are committed to connecting veterans to the manufacturing community. Get Skills to Work is a coalition of manufacturing companies and community and technical colleges committed to recruiting, training and retaining veterans in long-term careers in advanced manufacturing and other disciplines.

In partnership with Alcoa Foundation, the Institute has also released an employer playbook on hiring and retaining veterans. The guide, From Military Front Lines to Manufacturing Front Lines: Veterans and Your Workforce,” contains tips and best practices for manufacturers on resourcing, hiring and retaining veterans.

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