Automobiles are double-parked all over the 2014 International Consumer Electronics Show and we are not talking about the cab lines outside the convention center during the world’s largest technology trade show. All the major automakers from around the world have descended on CES to demonstrate the latest in vehicle technology.
From the official car of the 2014 CES, the Ford Mustang to a cherry red Chevrolet Stingray, there is quite a lot of horsepower on display to be sure. But what is a major theme on the show floor is how technology is making drivers safer, conserving fuel, and connecting drivers to the online world.
We saw remarkable heads up displays from Texas Instruments and learned how AT&T is working on conversational speech recognition technology. Chrysler had its UConnect technology interactive demos. Our mouth was watering over Toyota’s i-Road and the FV2, its future mobility concept.
What we also learned that while far away from Las Vegas, regulators are on the minds of these innovators as they continue to push the envelope. If agencies in Washington, many of them not immersed in the transportation industry, push regulations too far this innovation will be stymied.
The NAM and our newly launched D.A.T.A. Policy Center will work to educate policymakers and the general public how important the connected car is to the growth of manufacturing in the U.S. and that Washington can play a role in ensuring there is no slowing down of this new technology.
Brian Raymond is the NAM’s Director of Technology Policy