Manufacturing Day 2018: A Multimillion-Dollar Earned Media Success

On October 5, manufacturers across America celebrated Manufacturing Day and kicked off a month full of exciting and inspirational events. Thousands of factories and technical schools opened their doors to parents, teachers and students to show what a career in modern manufacturing has to offer. Manufacturers will have to fill as many as 3 million jobs by 2025, and getting the word out about these incredible opportunities is what Manufacturing Day is all about. Nearly 3,000 events were held across the country, and in a sign of the growing profile of this national event, President Donald Trump signed a presidential proclamation recognizing Manufacturing Day for the second year in a row. It was the first time that a president has issued consecutive proclamations.

All of the buzz and excitement generated a tremendous amount of media coverage, which is critical in our efforts to educate the public. All told, Manufacturing Day generated more than $2.2 million worth of free print and television coverage that reached nearly 13 million people. And on social media, manufacturers reached more than 51 million people! Manufacturing Day trended nationally on Twitter, where it was mentioned more than 20,000 times.

The National Association of Manufacturers (NAM) also used the occasion to release our third quarter Manufacturers’ Outlook Survey, which was featured on The Drudge Report and made national headlines. Making these results all the more remarkable, Manufacturing Day launched right in the middle of the Supreme Court confirmation hearings, which had taken over the national news cycle completely. That meant it was even harder for manufacturers to “break through.”

By any measurement, Manufacturing Day 2018 was a resounding success. It would not have been possible without the leadership of Carolyn Lee and The Manufacturing Institute—the NAM’s social impact arm, which leads the effort—as well as our sponsors: PTC, Ariel Corporation, Cooper Standard, Harley-Davidson, PepsiCo, the Plastics Industry Association, Samsung and Walmart. The hard work and commitment paid off and opened the eyes of thousands of young people to the exciting possibilities that await them in a modern manufacturing career.

To learn about this year’s activities and how you can participate next year, check out www.mfgday.com.

Erin Streeter

Erin Streeter

Senior Vice President at National Association of Manufacturers
Erin Streeter serves as senior vice president of communications and brand strategy at the National Association of Manufacturers (NAM) the nation’s largest industrial trade association and the leading voice for the manufacturing sector in the United States.In this role, Ms. Streeter is the association’s chief communications officer and reports to the president and CEO. As a member of the senior leadership team, she oversees the communications department, which encompasses media relations, public relations, executive communications, digital communications, social media and creative services.
Erin Streeter

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