“Creators are wanted,” say many manufacturers across the United States. And the National Association of Manufacturers (NAM) is taking another step to populate the talent pipeline in America—with a new “Creators Wanted” video and infographic series we’re rolling out during the State of Manufacturing Tour. Over the next week, on the NAM’s digital platforms, you’ll begin to see the makings of the NAM’s new initiative to show parents and teachers, and thereby children, what modern manufacturing really looks like today (and will look like tomorrow). We’re grateful for the participation of Anheuser-Busch, Dell, Emerson, General Motors, Honda and PPG Industries, as well as BTE, Edward Marc Brands, HELM Boots, Marlin Steel and STIHL to help us get this series started.
We hope you’ll share these videos and infographics—because the numbers not only bear out the need but also the opportunity in modern manufacturing. At General Motors, for example, approximately 500 to 600 college graduates are hired every year—and, like the teammates featured in our videos, they might not be what you think of when you envision a “manufacturer.” Picture someone who can develop an app for your smart device. That’s part of an account we heard yesterday in Austin, Texas, when the tour visited GM’s IT Innovation Center—one of four such state-of-the-art operations in the United States. Overall, according to a study by the NAM’s Manufacturing Institute and Deloitte, over the next decade, 3.5 million manufacturing jobs will likely need to be filled.
So parents and teachers, let’s get millennials and members of Generation Z heading toward careers in modern manufacturing—a path to not just well-paying jobs but also to career longevity and the pride, and passion, that comes with making something tangible, real for us and our world.