For many years, the National Association of Manufacturers (NAM) has enjoyed a collaborative relationship with the U.S. Department of Commerce with the shared goal of boosting exports, improving the business climate for American businesses and creating and sustaining good-paying American jobs. The NAM is excited to expand its work with the Department of Commerce to further these goals as a result of the recent decision by the United States to advance its international position.
On April 25–29, the United States will take on the role of Partner Country with the largest trade show in the world—Hannover Messe—for the first time in its history. This role will offer an unprecedented opportunity for NAM members and all companies in the industrial technology sector to showcase our innovative leadership. Read more about the NAM’s role at Hannover Messe 2016 by clicking here.
Since 1947, the Hannover Messe trade show has been the premier showcase for manufacturing innovation. It is a top destination for companies from around the world to demonstrate their products to the global marketplace and find new partners, new investors, new customers and new opportunities.
Companies participating in the U.S. delegation and exhibiting in one of the five main U.S. industry pavilions will receive maximum exposure and a prime location at the trade show. Firms of any size will stand out to more than 200,000 attendees from more than 70 countries, 68 percent of whom come to Hannover with the authority to make business decisions.
Five Trade Shows in One
One of the appeals of Hannover Messe is that it will be five trade shows and an investment pavilion all in one, and the U.S. pavilions will occupy the best locations on the show grounds. U.S. company exhibitors can choose between one of the five industry-specific pavilions:
- Digital Factory
- Energy and Advanced Transportation (MobiliTec)
- Industrial Automation
- Industrial Supply
- Research and Technology
This pavilion-specific approach allows companies to tailor their experience. Manufacturers across all sectors will be able to connect with business leaders in their target industry, ensuring that representatives can use their time as efficiently as possible. You can also choose to connect with businesses across industry sectors just by walking to another pavilion.
President Obama, U.S. Secretary of Commerce Penny Pritzker and Under Secretary of Commerce for International Trade Stefan Selig are among those attending Hannover Messe 2016 to support manufacturers and to demonstrate that U.S. companies are leaders in manufacturing technology and innovation. Hannover Messe will be the single most impactful trade show for manufacturers in the United States.
You can learn more about the particular products and sectors that fit into each pavilion at export.gov/hannovermesse. If you are ready to explore exhibitor options, you can also register your interest.
We hope to see you this spring in Germany!