By now, you may be familiar with the NAM’s efforts to bring attention to the severe economic impact that the EPA’s pending revisions to the National Ambient Air Quality Standards (NAAQS) for ground-level ozone would have not only on manufacturers, but on the overall economic health of our country as well. As part of this effort, this week we launched radio and digital ads in a trio of critical states – Colorado, Kentucky, and North Carolina – to shed additional light on the economic impact these regulations could have and to ensure that policymakers are paying attention.
Our recent analysis of the pending revisions found that the U.S. stands to lose trillions of dollars and potentially millions of jobs at the hands of the new standard, making it potentially the most expensive regulation ever imposed on the American public. NAM President and CEO Jay Timmons put a finer point on the matter last week in the editorial pages of the Wall Street Journal, writing that “no single regulation has come close to rendering this level of self-inflicted and ultimately unnecessary economic pain.”
The national numbers are massive. And in the states, the economic toll is no less staggering – a point that our new advertising campaign hopes to illuminate. In Colorado, for instance, businesses could face $11 billion in compliance costs. North Carolina could see its economic output drop by $150 billion and could shed 150,000 job equivalents every year. And the study projects that Kentuckians could say goodbye to $32 billion in economic activity and more than 30,000 job equivalents.
The outlook is no better in other states, where pending revisions to the ozone standard threaten to similarly sap economic activity and drive away jobs.
Manufacturers are ready to keep providing the economic fuel that has helped to put our economy back on track. But we need a sound regulatory landscape in order to do that. This week’s ads underscore this fact. And the NAM will work throughout the coming months to make sure that policymakers understand what the EPA’s aggressive new ozone standards could mean for the American economy.