Records Fell at Wisconsin’s Brat Fest

Pastrami may be the “most sensual of the salted, cured meats,” but sausage is definitely the most versatile. It’s great at breakfast, lunch or dinner. It can be the centerpiece of a meal or it can spice up an otherwise ordinary dish. Sausage is great on the grill during a backyard barbecue, or it can highlight that overpriced charcuterie plate at the bistro down the street. I am hungry just thinking about it.

America may not have created sausages, but I’d argue no country does it better than we do today—and one of our leading lights is Johnsonville. From humble origins at a Sheboygan County butcher shop decades ago, Johnsonville now hawks its tubesteaks around the world.

But even though it has conquered the U.S. market and is rapidly expanding globally, the company is not resting on its laurels. It’s introducing new products, testing new flavors—and of course, crafting the WORLD’S LONGEST BRAT.

Last week, Johnsonville unleashed a monster 54 foot, 10 inch brat at the World’s Largest Brat Fest in Madison, Wisconsin. The lengthy link bettered the previous world record by more than two feet.

After marveling at the feat, Brat Festers were able to enjoy the sausage, which was cut into more manageable portions. Proceeds went to charity.

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