Companies tend to communicate actively with employees about many workplace issues, but how actively are you sharing political communication with your employees? Recent research by the Business Industry Political Action Committee (www.BIPAC.net) shows that employees find their employers to be three times more credible than any other source when it comes to political issues.
Whether it is through email, a website, or posted communication throughout the shop floor, employees value their employer’s political information (35 percent) far more than that of political parties (12 percent) and labor unions (1 percent), respectively.
Your team members want to hear how political issues and elections will affect their job, company, and industry directly from their employer – you. BIPAC’s 2011-2012 Market Research Report shows that 75 percent of employees find the information provided by their employer useful and helpful, and that the information made them more likely to vote or to be involved politically.
An average of 51% of employees likes to receive weekly or monthly updates from their employers – this is a tremendous opportunity for you to communicate and connect with your employees! So what are you waiting for? Now is the time to tell your workers about how legislation, politics and elections impact your bottom line. Keep the information non-partisan, fair and balanced, but your employees will welcome information. If you need help, the NAM has information and resources available for you to use with your employees. Let’s work together to keep the voice of manufacturing strong – by including your employees in the conversation!
Ned Monroe is senior vice president of external relations, National Association of Manufacturers.