NAM/IndustryWeek Survey: Manufacturers’ Outlook is Higher, Business Environment a Top Concern

By March 16, 2012Economy

The latest NAM/IndustryWeek Survey of Manufacturers finds that businesses are generally more optimistic about their current outlook. As shown in the accompanying figure, 88.7 percent of NAM members responding to this survey had a positive outlook – up from 80.2 percent in December and 65.4 percent in September.

The bulk of these responses, 68.3 percent, said that they were “somewhat positive,” up from 55.6 percent last time. This perhaps suggests a level of guardedness not reflected in the top-line figure – that manufacturers are cautiously optimistic overall. With that said, the percentage of those saying that they were “somewhat negative” fell from 17.2 percent to 10.5 percent since December.

These responses suggest that industrial production in the manufacturing sector (NAICS) should be 95.5 in the third quarter of 2012. In other words, industrial production would be 3.9 percent higher in the third quarter of 2012 than in the same time period in 2011.

This more positive assessment carries forward into manufacturers’ forecasts for sales, employment and capital spending plans for the next 12 months. Almost 77 percent of respondents expect their sales to increase in the next year, with the average expected increase being 5.3 percent. Overall hiring and capital spending were predicted to grow by 2.2 percent and 4.1 percent, respectively. Those figures had been 1.8 percent and 2.8 percent in the previous survey. In terms of capital spending intentions, 49.1 percent plan to increase their investment, while 38.4 percent anticipate no changes.   

Manufacturing wages are expected to rise by 1.8 percent over the next 12 months, with 56.4 percent of respondents suggesting increases of less than 3 percent. After relatively flat growth in the December surveys, inventories are expected to rise by 1.9 percent over the next 12 months.

Prices for final goods are anticipated to go up by 2.2 percent in the next year, which is only marginally higher than the 2.0 percent stated last time. For the most part, while businesses have been pressured by rising raw material and energy costs in the past year, their ability to pass along these costs has been hampered, with overall core inflation modest.

International trade continues to represent a tremendous opportunity for manufacturers. Over 41 percent expect to export more products next year, with 14.5 percent calculating increases of more than 5 percent. Both of these figures are slightly below their levels from the December survey, possibly due to weaknesses in the global economy, particularly in Europe. As a sign of how important trade is for manufacturing growth, of those companies anticipating higher exports, one-quarter were very positive about their business outlook.

The top concerns among manufacturers was an unfavorable business climate and rising energy and raw material costs, with each cited by 60 percent or more of those taking the survey. (Respondents could pick more than one challenge.)

In addition, many of those who volunteered an answer included comments about the tax and regulatory environment and oil and gas prices. Other major impediments were higher insurance costs, attracting and retaining a quality workforce, and increased international competition.

The Survey of Manufacturers has been conducted quarterly since the fourth quarter of 1997. Overall, these numbers suggest that manufacturing should experience modest growth in industrial production moving over the coming quarters, with respondents optimistic but also cautious about global and domestic economic developments.

Chad Moutray is chief economist, National Association of Manufacturers.

Chad Moutray

Chad Moutray

Chad Moutray is chief economist for the National Association of Manufacturers (NAM) and the Director of the Center for Manufacturing Research for The Manufacturing Institute, where he serves as the NAM’s economic forecaster and spokesperson on economic issues. He frequently comments on current economic conditions for manufacturers through professional presentations and media interviews. He has appeared on Bloomberg, CNBC, C-SPAN, Fox Business and Fox News, among other news outlets.
Chad Moutray

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