We saw our first “Dream Machine” recycling container on a downtown street corner yesterday evening. The photos are of the northeast corner at 13th and F NW.
From “Nation’s Capital is First City to Partner with PepsiCo Dream Machine Recycling Initiative, Quadrupling Recycling Bins in Downtown D.C.”
WASHINGTON, March 1, 2011 /PRNewswire/ — PepsiCo (NYSE: PEP) today announced a partnership with the DowntownDC Business Improvement District (BID) and the District Department of Public Works (DPW) that will make Washington, D.C. the nation’s first city to partner with the Dream Machine recycling initiative. A total of 363 recycling bins will be placed throughout the DowntownDC BID area, offering a convenient and rewarding recycling option for people while they are on-the-go and advancing the BID’s Greening Downtown DC initiative.
With approximately 1,500 Dream Machines located in more than 20 states to date, the program aims to increase the U.S. beverage container recycling rate from 34 to 50 percent by 2018….
Jeremy Cage, senior vice president of Innovation and Insights at PepsiCo and head of the Dream Machine recycling initiative, commented, “We are thrilled that our nation’s capital is the first city to offer the Dream Machine program to its community. With collaborative partnerships like this one, we are confident that we can help provoke behavioral change by making recycling more convenient, and we encourage others to join us as we strive to make positive change for our planet.”
For all the bottles and cans recycled in a Dream Machine bin or kiosk in Washington, D.C., and across the nation, PepsiCo will make a contribution to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free, experiential training in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities.