Design Shopfloor’s New Logo, Please.

By April 21, 2010Media Relations

The National Association of Manufacturers launched a new website and branding on February 22. Now are graphics gurus are moving on to, the blog. In the process we’re trying the concept of crowd sourcing, that is, seeking wisdom from the millions on the Internet.

Using the CrowdSpring web service, the NAM has posted a $500 prize for the designer of a new Shopfloor logo. From the creative brief:

The Shopfloor logo should reflect the voice of modern manufacturing’s vital leadership in innovation, job opportunity, technological progress and economic security. It should reflect the positive attributes of modern manufacturing: clean, innovative, efficient, sleek, technology.


The Shopfloor logo should be consistent with the logo of the National Association of Manufacturers in terms of typography and color. It should be consistent with the look and style represented by our website However, the Shopfloor logo should maintain its own unique identity.

The logo primarily used on websites and HTML emails. In rare cases it will be printed on stationery or used on a banner so the logo will need to work on multiple media.

Much more detail at the CrowdSpring site.

Leave a Reply