For news purposes it’s worse than useless, only occasionally distributing a general message sort of e-mail. For example, yesterday people on the list got an e-mail from White House homeland security adviser John O. Brennan passing on exhortations to prepare for flu season.
But now one finds the White House’s Twitter RSS feed, http://twitter.com/whitehouse_rss, which offers the latest update in news releases and statements. That’s where you go to get the White House news.
The e-mail distribution seems like more of a campaign-influenced approach, sending out good stuff to supporters. The RSS Twitter is the nuts and bolts media outreach of any professional operation.
The NAM’s Twitter feed is somewhere in-between. But you be the judge:
http://twitter.com/NAM_Shopfloor or in the protocol of the medium, @NAM_Shopfloor
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