Badge 714: Product Placement or Just Good Consumer Choice?

Given the anti-consumer, anti-choice, anti-hydration tirades that the Know Betters are leading around the country, we thought it might informative to note that bottled water has a long and proud history in this nation.

Why, a salt-deprived Sgt. Joe Friday of the Los Angeles Police Department (Badge 714) was even singing Poland Water’s praises back in the early ’50s. His exact quote: “That’s good water.” Endorsements come no stronger.

That’s a clip from “The Big False Make,” first broadcast May 27, 1954. Downloaded from the great public domain site,

Elsewhere in bottled water news, H2O-lier-than-thou Mayor Newsom of San Francisco is proved to like the convenience of the product after all. From the SF Gate’s City Insider column, “Newsom sneaking around and sipping out of a bottle?

This week, the City Insider spotted an almost empty case of bottled water in the back of Mayor Gavin Newsom’s hybrid sport utility vehicle as it was parked in front of City Hall. At least one full bottle of Crystal Geyser Alpine Spring Water remained under the plastic covering.

This from the mayor who in June 2007 issued an executive order directing city government to no longer purchase bottled water, saying the containers clog landfills while the city owns a pristine reservoir in the Sierra Nevada that produces some of the country’s best-rated tap water.

Newsom, a former restaurateur, last year called on the restaurant industry to stop selling bottled water to customers and start serving local tap water instead.

Because of that, the mayor generally declines bottled water at any event or meeting, lest he be photographed with an offending bottle.

His explanation this time? It was for my security detail. Yeah, that’s it, my security detail. Here, let me introduce you to its lead officer, Sgt. Joe Friday.

(Hat tip: WAMU’s The Big Broadcast, which broadcast the radio version of “The Big False Make” last Sunday.)

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