Frankly, we think their problem is simply marketing. The backward “E”s confuse the buying public.
Comics aficionados will recognize the re-emergence of the themes of economic anxiety that accompanied the Depression Era origins of the Blondie strip, as Dagwood, son of millionaire industrialist J. Bolling Bumstead wooed working-class Blondie. Dagwood surrendered his inheritance to marry her, but even now, he sometimes resents his fall. (And really, an apple cider stand is only one step removed from an “Apples – 5 cents” stand.)
(Cartoon from the Seattle Post-Intelligencer.)
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