Save the New York Times, WSJ: Drill Now!

Ack. The New York Times single-copy price jumps to $1.50, after the Wall Street Journal announces a coming $2 newstand price. AP reports: “Newspaper publishers are battling sharp rises in newsprint costs and deep declines in advertising revenue.”

Don’t forget energy costs …. It takes a lot of fuel to distribute big, heavy, stacks of newspapers over vast distances. And, as another AP account suggests, newspaper advertising is a trimmable cost for companies when energy costs are rising.

 

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