Missed the ‘Live Earth’ Anniversary…How’d That Happen?

By July 8, 2008Global Warming

Yesterday, July 7th, was the anniversary of Live Earth, as sponsors described it, “a monumental music event that brought together a global audience on July 7, 2007 to combat the climate crisis.”

Live Earth’s 24 hours of music across 7 continents delivered a worldwide call to action and the solutions necessary to answer that call. Live Earth launched a multi-year campaign to drive individuals, corporations and governments to take action to solve the climate crisis. Live Earth is partnering with the Alliance for Climate Protection, Avaaz, The Climate Group (We’re in This Together), Stop Climate Chaos (I Count) and other international organizations in this ongoing effort. Live Earth was founded by Kevin Wall, CEO of Control Room, the company that produced the concerts globally. Former U.S. Vice President Al Gore is the Chair of the Alliance for Climate Protection and a Partner of Live Earth.

We would have expected a flood of media coverage, those easy-to-do retrospectives, “A Year Later: A Change Has Begun…” Etc. Interviews with Al Gore hailing the success of his campaign, sensitive rockers explaining how they’ve changed their lifestyles and given up their private jets, Snoop Dogg pronouncing on the evils of internal combustion.

Well, we did get one e-mail. Does that constitute a multi-year campaign?

And here it is…

July 7 2008!
Everyone here at Live Earth has been thinking about the year that’s passed since our concert events last summer on July 7, 2007. In the intervening time “green” has become part of the international conversation: major corporations have launched environmentally responsible brands, U.S. presidential candidates are offering plans to fight climate change, high gas prices are making conservation a necessity, and of course Al Gore and the IPCC shared the Nobel prize for their work on climate issues.While we are proud of our contribution to the growing global awareness of the climate crisis, we’re also very much focused on how to advance global solutions – we’re still not seeing strong global leadership. Right now, at the G8 summit Japan, Canada, and the United States are blocking discussion of targets for reductions of greenhouse gas emissions. Our friends at Avaaz.org are taking out an ad in the Financial TImes tomorrow and have started a petition demanding responsible leadership (you can sign on and support the ad here) – the ad is funny, but the situation couldn’t be more serious. MDStay tuned for more updates from Live Earth on our next events in 2008 and 2009….we’ve come a long way in the last year, but we have much more work to do.
AVAAZ’s Message to World Leaders:
The world can’t wait for urgent action on climate change, and it is your responsibility to take the lead. We urge you to set binding targets to cut greenhouse gases by 2020, in line with what scientists say is needed to avert a climate catastrophe. Rich countries must help developing countries adapt and embrace a clean-energy future, and all must do their fair share to reduce emissions in time. Our common humanity demands nothing less.


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