Polar Bears Also Ambivalent

By April 21, 2008Global Warming

From the Gallup Poll:

PRINCETON, NJ — While 61% of Americans say the effects of global warming have already begun, just a little more than a third say they worry about it a great deal, a percentage that is roughly the same as the one Gallup measured 19 years ago.

Despite the enormous attention paid to global warming over the past several years, the average American is in some ways no more worried about it than in years past. Americans do appear to have become more likely to believe global warming’s effects are already taking place and that it could represent a threat to their way of life during their lifetimes. But the American public is more worried about a series of other environmental concerns than about global warming, and there has been no consistent upward trend on worry about global warming going back for two decades. Additionally, only a little more than a third of Americans say that immediate, drastic action is needed in order to maintain life as we know it on the planet.

What? You mean Snoop Dogg’s performance at the Live Earth concert failed to persuade anybody?

In any case, some advertising firms have some explaining to do. After spending millions upon millions of dollars trying to move public opinion on global warming, they have zilch to show for it. Maybe because the product they’re selling is just not believable.

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