Members the group formerly known as the Association of Trial Lawyers of America, now the American Association for Justice, are being encouraged to pick up their continuing legal education credits on the slopes of Steamboat Springs, Colorado. The Ski Medical Seminar’s pitch:
“You’ll come away with new approaches to handling defense experts and effective tactics for defeating common defenses. You’ll also gain insight on important subjects such as innovative approaches to Medicare/Medicaid resolution, understanding ERISA and subrogation claims, and using the latest imaging techniques to prove causation.”
Now, we’re not going to mock trial lawyers for heading to a swanky resort for a ski weekend, deductible on their taxes. Business groups and other trade associations also schedule their events for attractive getaway spots, if only to boost attendance. It’s SOP.
But, darn, the trial lawyers sure are bald about it.
Don’t miss this opportunity to network and interact with some of the nation’s leading trial attorneys and noted physicians. With the early morning and late afternoon sessions, this program is also designed to give you time to take advantage of all that Steamboat Springs, Colorado has to offer.
In other trial lawyer marketing news, caught the first CBS broadcast of the Showtime series, “Dexter,” on Sunday. More well-done sadism for the sake of entertainment. (While we’re at it, let’s bring back bear baiting, hmm? Use polar bears to elicit that extra frisson of outrage.) In the second half hour, an ad appears warning of mesothelioma and urging people who have come in contact with asbestos to contact the law firm of Peter Angelos.
Our question: Why THAT ad buy? What in the world is the targeted demographic?
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