It Plays in Peoria…And Worldwide

By February 22, 2008Trade

If the Rust Belt is supposed to no longer be a manufacturing Mecca for behemoths of steel, someone forgot to tell Caterpillar.

The Illinois-based, heavy equipment maker was featured in this past weekend’s “CBS News Sunday Morning” for treating global as an “adjective, not an expletive” by exporting more than half of its products.

The strategy has reaped record sales in 2007 and – more importantly — allowed the company to increase its domestic payroll by more than 16,000 employees since 2006.

To watch the report from Martha Teichner, please click the embedded video or go here.

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