Marlin Steel Wire Products is a small company, with just 18 full-time workers.
But President Drew Greenblatt is an expert at getting his company big play in the press.
Greenblatt, whose Baltimore-based company manufactures made-to-order wire and hook products for Toyota, Chrysler and other customers, said other NAM members can easily duplicate his media savvy.
Many companies fear the press, thinking they are a bunch of sharks out to do a “gotcha” expose, a gregarious Greenblatt said after I visited his business recently.
“They think you’re Dan Rather from ’60 Minutes’ with a dorsal fin,” he said.
However, Greenblatt, whose company’s logo sports a leaping marlin fish, said it’s easy to hook reporters. Here’s how:
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