If you’re a manufacturer, that is. Or are active in the manufacturing economy.
Anyway, the Illinois IT Association features a piece online by Ben Bradley and Pete Wiltjer of the Bradley-Wiltjer Marketing Group, explaning the value of joining a trade association. Good primer and a nice testimonial from a member of the NAM’s Board of Directors:
Sandra Westlund-Deenihan, president of Schaumburg, Ill.-based Quality Float Works, first sought guidance from an industry association in 2004 when her company joined the Washington, D.C.-based National Association of Manufacturers.
She now actively participates in several industry associations and serves as a board member for the National Association of Manufacturers, a board member for the Tooling & Manufacturing Association and serves on a committee within the U.S. Chamber of Commerce.
“Even though we’re a small business, we’re sitting there alongside large manufacturers,” Westlund-Deenihan said.
She added: “The large companies look to us for information because we export like the bigger ones. We have learned a lot about important issues affecting the manufacturing community through our involvement in these boards and associations. It has helped us have a voice among the industry’s top decision makers and gain exposure.”
A testimonial not only to the value of trade associations, but also to the importance of exports. Very timely…
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