Six Apart: Business and Blogging

By July 1, 2007General

From Blogs @ Work and Six Apart, the folks who bring us Movable Type, the platform we use to blog with here at

“Why do you guys care about business blogs so much?”

In short:

  • Blogs are a better tool for the job for a lot of business communications.
  • Using blogs at work will help people discover uses for blogs in the rest of their lives.
  • Nobody else can do it, and we can’t afford to leave it up to companies that don’t care about blogging.
  • The longer answer is, we’re immensely greedy monsters! No, no, that’s not right — the truth is a lot simpler: If it’s done right, making blogs work for businesses helps get more people blogging (that’s our mission, remember?), and it makes a day at work just a little bit more pleasant for a lot of people.

    Join the discussion One Comment

    • Very true. We instituted blogs as part of our sales pitch and tripled business intake .. but our service is free … still made a HUGE impact in a positive way. Blogs in our workplace have made nearly everyone in the office go from MySpace to wanting their own personal blog site. We bought everyone a URL for Christmas and gave them all blogs … greatly motivated everyone in the office.

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