“Why do you guys care about business blogs so much?”
Blogs are a better tool for the job for a lot of business communications. Using blogs at work will help people discover uses for blogs in the rest of their lives. Nobody else can do it, and we can’t afford to leave it up to companies that don’t care about blogging.
The longer answer is, we’re immensely greedy monsters! No, no, that’s not right — the truth is a lot simpler: If it’s done right, making blogs work for businesses helps get more people blogging (that’s our mission, remember?), and it makes a day at work just a little bit more pleasant for a lot of people.
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