Turned on the CBS Early Show for just a second this morning, two people are waxing breathless about Apple’s new iPhone. The reporter then says something along the lines of, “It’s so NEAT! that Greg Packer has been waiting since Monday morning to buy one, Greg Packer!” And then the camera flashes over to a smiling fellow sitting in a lawn chair. Here’s the Sydney Morning Herald’s version of the same story.
June 27, 2007 – 10:42AM
To claim his 15 minutes of fame, Greg Packer started queueing to be among the first paying customers in the world to own an Apple iPhone a full 101 hours before the much-hyped mobile phone goes on sale on Friday evening.
Packer, a retired highway maintenance worker, began his long vigil outside Apple’s flagship retail store in New York on Monday morning at 5am.
Greg Packer has claimed his 15 minutes so many times, he deserves a wing in the Andy Warhol Museum. Packer just happens to be a prince among the media mockers (not machers), a professional man on the street, a guy who is always offering himself to reporters as a disinterested regular ol’ Joe, just happy to share his opinions.
From Editor & Publisher, a July 2004 report:
NEW YORK He’s not just another face in the crowd at concerts, book signings, and sporting events. Somehow, over the course of 10 years, one man has managed to become the media’s go-to guy, quoted more than 100 times in various publications, including several prominent newspapers. Greg Packer is the “man on the street.”
Did Packer con the media this time? Nah. Just having fun at their expense. And, what the heck: iPhone and Packer. What a cross-promotion.
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