Doug Kurkul, NAM’s vice president of member communications and marketing services, recently represented the NAM at one of the kick-offs for the Dream It. Do It. campaign in Ohio. He reported on his experience in this message to NAM staff:
Last Thursday, I had the privilege of being in Northeast Ohio for one of seven events marking the local launch of “Dream it. Do it,” the manufacturing careers program of the NAM and The Manufacturing Institute. As a native of Northeast Ohio, I can tell you first-hand that the support for the program in that 16-county region is nothing short of spectacular.
You already saw the Cleveland Plain Dealer article quoting Governor Engler in last Friday’s clips. The local NBC affiliate, WKYC-TV, is one of the partners, and has pledged to run at least one story every week on manufacturing and the exciting careers it offers (leading that charge is Tim White, the news anchor, who also happens to have gone to college with Governor Engler). A $3 million ad campaign will spread our message and change perceptions of careers in modern manufacturing.
On Wednesday, James Griffith of Timken kicked off the activities at an extremely well attended event in Canton that included remarks by Jerry Jasinowski [president of The Manufacturing Institute]. Thursday’s launch was held at the Cleveland headquarters of MAGNET: The Manufacturing Advocacy and Growth Network, which is administering the program, and again the room was packed, with a “who’s who” of local manufacturing, education, media and government leaders. Five other launch events are being held this week.
Manufacturing is woven deeply into the culture of Northeast Ohio, and has been the center of the local economy for as long as anyone can remember. Even more important, it is the key to the region’s future, as its leaders understand. It is heartening, to say the least, to see the program embraced so enthusiastically. Northeast Ohio is the fourth region to implement Dream it. Do it., with more to come soon. Congratulations to Phyllis Eisen, Peg Walton and Laura Narvaiz for their dedication and all the work they did in partnering with MAGNET and others in Northeast Ohio to coordinate and publicize this very important launch.
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