The best blogs are real blogs. Unlike some corporate webpages crafted by public relations departments, real blogs are informal commentaries written in the first-person, by a real person. And, the best of the corporate blogosphere keep the focus on a specific goal.
Owens Corning reaches out to its customers with The Pink Panther Energy Blog. “Keeping a paw on the pulse of energy conversation,” this blog answers e-mailed questions about saving energy and has links to information about Owens Corning. Eastman Kodak’s A Thousand Words blog, which presents stunning photos and commentary, is a “place for stories from the people of Kodak. We invite you to join our conversation with stories of your own.”
In yesterday’s Digital Straight Talk blog, Comcast seeks to improve its corporate image with a response to a USA Today story critical of the cable industry. Boeing’s vice president of marketing blogged on Friday about the economic and environmental benefits from deregulating the commercial aviation industry. General Electric touts its advances in energy technology with the GE Global Research blog. In the most recent post, a manager discusses his proposals for wind power generation presented at GE’s Future of Energy Technology Summit.
At My Cup of Cha, ING’s Asia/Pacific head of e-business blogs about a Hong Kong-based project to set up a global auction website for their 120,000 employees in the region. Highly significant for the future of corporate blogging is that such an enormous world-wide financial institution as ING made one of its first blog forays in China.
The Internet is big business in China. The number of users is expected to double over the next four years, to more than 250 million. There are already 60 million bloggers in China, and that total should reach 100 million by the end of next year. Chinese is now the third most popular language in the blogosphere, after English and Japanese. Having outmuscled Yahoo and Google in its domestic market, the leading Chinese search engine, Baidu, now has the fourth-highest traffic for any website on Earth. In July, Baidu successfully launched its own blogging platform, Baidu Space. Chinese corporate blogging cannot be far away.
The NAM will be blogging every week about what’s what in the blogs of U.S. manufacturers and other corporations. It’s a big blogosphere out there and it’s going to get a lot bigger, so contact Michael Zak, firstname.lastname@example.org with blog news you’d like covered here at ShopFloor.org.
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