The News Makes News for Viking Range

By October 28, 2006Media Relations

We linked earlier to the reprints of the excellent Wall Street Journal series on U.S. manufacturers succeeding in the United States. The series also excited the attention of the Greenwood Commonwealth, the Mississippi newspaper that serves the home community of Viking Range Corp.

Viking Range Corp. has once again attracted the attention of the world’s most widely read business publication.

The Wall Street Journal in its Wednesday edition published a wide-ranging article on the history of the company and its commitment to manufacturing in the United States.

The article, headlined “Home on the Range,” was written by Journal reporter Timothy Aeppel, who visited Greenwood to do research for the story.

This is not the first time that Viking has landed within the pages of the Journal, whose print and online U.S. editions have a combined paid circulation of about 2.1 million.

In the past 15 months alone, Viking has been mentioned in Journal stories at least five other times. This week’s 1,100-word piece, though, is one of the most extensive treatments Viking has received since it began manufacturing its upscale ranges in Greenwood in 1989.

Just interesting. Major news operations reporting on local business/politicians/social trend often prompts local news coverage in smaller states or media markets, appropriately so.

Especially if they get the story right.

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