Cool Stuff Being Made: The Honda Cog Commercial and How It Was Made

By August 12, 2006Cool Stuff Being Made


Raise your hand if you remember The Honda Cog Video? It was a commercial that came out in 2003 and was very popular. Well, its been awhile since anyone last promoted it, so this week’s Cool Stuff Being Made video is the Honda Cog video.

If you’ve never seen the video, you’re in for a real treat. Basically, the two-minute commercial appears as a single, long camera pan and uses all of the parts of a Honda Accord and assembles them into a dominio / Rube Goldberg like chain reaction.

If you’ve seen it, you’ll want to see it again.

But! (as they say on television) wait there’s more!

Thanks to Gary Kazanjian of Honda, we are privileged to also share with you a behind the scenes video of how the commercial was made. In that video, you’ll learn why the commercial took four and a half months of production and 606 different takes to complete. An Internet exclusive!

Finally, there’s lots of moving parts in the Cog video and it can get kinda confusing. That’s why we’ve also included this week a third video which is an illustrated guide to what parts are being used. Totally cool!

Click here to watch this week’s 3-part video and feel the manufacturing vibe!

Join the discussion One Comment

  • Ed Nelson says:

    I am a Technology Education Teacher at Autrey Mill Middle School in the Metro-Atlanta area. Due to time, financial, insurance, and transportation constraints, it is nearly impossible to take my students to manufacturing sites to see how things are made. Is there a way to purchase a DVD of the tours and processes?