Thanks to regular blog reader Ben Jenkins for sending this along from PR Week magazine. The thought appeared earlier in a WaPo article entitled, “Journos Gone Wild“, about how the media, frantic to write a flashy (or in this case, fleshy) story, will rely on just about any poll, whether reliable or not. The WaPo story was about an AMA survey of bad behavior on Spring Break, which had virtually no scientific value at all. It makes you wonder how much value there is in the various polls you see cited in the MSM day after day.
In any event, Greg Schneiders does a good job of covering all of this in the attached piece. Thanks again to Ben Jenkins for sending it along.
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