“Football,” the late Coach Vince Lombardi once said, “is like life. It requires perseverance, self-denial, hard work, sacrifice, dedication and respect for authority.”
On Feb. 5, 2006, automobile manufacturing haven Detroit, Michigan, will host Super Bowl XL. Last year’s Superbowl was watched by 137 million people (The 10 most-watched programs in TV history are all Super Bowls).
While oftentimes the most memorable moments are the commercials during the televised broadcast, we’d like you to also watch for the manufacturers that make this year’s Super Bowl possible.
If you are throwing a Super Bowl party this year, there will be plenty of suspense and excitement but what about the food? For that, we turn to the largest food and beverage company headquartered in North America (and the second largest in the world), Northfield, Ill.-based Kraft Foods, Inc.
Kraft dates back to 1903, when, with $65 in capital, a rented wagon and a horse named Paddy, J.L. Kraft started purchasing cheese at Chicago’s Water Street wholesale market and reselling it to local merchants. Today, the company is a global leader in branded foods and beverages with 2003 net revenues of more than $31 billion and brands in more than 150 countries including such popular favorites as Oreo’s, Planter’s Peanuts, Cheese and Chips Ahoy!
Tune in tomorrow for our second installment of how manufacturers impact the Superbowl
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