Superbowl XL: Bring on the Munchies

By February 2, 2006General

superbowl.jpg“Football,” the late Coach Vince Lombardi once said, “is like life. It requires perseverance, self-denial, hard work, sacrifice, dedication and respect for authority.”

On Feb. 5, 2006, automobile manufacturing haven Detroit, Michigan, will host Super Bowl XL. Last year’s Superbowl was watched by 137 million people (The 10 most-watched programs in TV history are all Super Bowls).

While oftentimes the most memorable moments are the commercials during the televised broadcast, we’d like you to also watch for the manufacturers that make this year’s Super Bowl possible.

If you are throwing a Super Bowl party this year, there will be plenty of suspense and excitement but what about the food? For that, we turn to the largest food and beverage company headquartered in North America (and the second largest in the world), Northfield, Ill.-based Kraft Foods, Inc.

Kraft dates back to 1903, when, with $65 in capital, a rented wagon and a horse named Paddy, J.L. Kraft started purchasing cheese at Chicago’s Water Street wholesale market and reselling it to local merchants. Today, the company is a global leader in branded foods and beverages with 2003 net revenues of more than $31 billion and brands in more than 150 countries including such popular favorites as Oreo’s, Planter’s Peanuts, Cheese and Chips Ahoy!

Tune in tomorrow for our second installment of how manufacturers impact the Superbowl

Join the discussion One Comment

  • fedup says:

    The game was fixed. There was no way the Steelers won that game fair and square. Not the way they were playing. Like the coach said he fought the officials (the men in stripes). Hopefully their recortd is reviewed as well.

    I think they need to look further into the gambling behind the game. Especially with the amount of bets played. Alot of people would have lost big money on this losing team.

    My respect and hats off to the Seattle Seahawks.

    Steelers, I would keep my heads down, especially you Coach. Is this the way you wanted to win a ring after 14 years?