Superbowl XL: Bonus Edition: The Story Behind the Steeler’s Logo

By February 5, 2006General

superbowl.jpgRegular readers will know that all this week we’ve been talking about how manufacturing (and our member companies) impact the Superbowl.

We’ve talked about Gatorade, stadium lights, and of course, the munchies.

As we were about to wrap up our series today, we got an e-mail from Carlos Munoz in our office who tells us that the logo of the Pittsburgh Steelers comes from one of our members! The Steelers logo is based on the Steelmark logo belonging to the American Iron and Steel Institute (AISI). AISI serves as the voice of the North American steel industry in the public policy arena and advances the case for steel in the marketplace as the preferred material of choice.

The Steelmark was originally created for United States Steel Corporation to promote the attributes of steel: yellow lightens your work; orange brightens your leisure; and blue widens your world. The logo’s meaning was later amended to represent the three materials used to produce steel: yellow for coal; orange for iron ore; and blue for steel scrap.

Back in the early 60s, the Steelers had to petition AISI in order to change the word “Steel” inside the Steelmark to “Steelers” before the logo was complete. Cleveland’s Republic Steel suggested to the Steelers that they use the Steelmark as a helmet logo.

For more information on this fascinating story, check outthe AISI’s press release.

By the way, since we’re on the topic, you might also be interested in this video we showcased a few months back on how steel is made.

Regardless of who you are rooting for…be sure to feel the manufacturing vibe while watching the game today.