What school experience would be complete without its least favorite facet, homework? And how best to lug all that homework, all those books back and forth but with a first-rate backpack? It seems some of the backpacks these days weigh more than the kids. But carrying books has been made easier thanks to JanSport backpacks, a product of Greensboro, N.C.-based VF Corporation. One of the world’s largest apparel companies, VF Corporation is also home to Wrangler and Lee Jeans. The company started in October of 1899, as the Reading Glove and Mitten Manufacturing Company with $11,000 in seed money and a 320 square foot facility.
Last year, their JanSport brand celebrated the 25th anniversary of the “Super Break,” the original daypack developed for carrying books back and forth to school and created by co-founder Jan Lewis, who is the “Jan” of JanSport. The Super Break remains the number-one selling school backpack today. The company’s Web site boasts 16 major innovations in backpack technology including the Airlift 2.1 shoulder strap that features Gelastic Gellycomb that contours to the body for reduced carrying stress.
Watch this space tomorrow for another installment of “Back to School with America’s Manufacturers.”
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