The Saturday Video: Watch Fender Guitar’s Being Made

By July 9, 2005Cool Stuff Being Made

What better way to start the weekend than to watch the Saturday video of cool stuff being made? And, when you think of cool stuff, what can be cooler than a Fender guitar? It’s the epitome of cool. The Fender sound, invented by Leo Fender and popularized by the “surf” sound of the 60’s and Dick Dale has now become a part of the rock and roll music scene. Fender Guitars are played by Eric Clapton, Bruce Springsteen, Bonnie Raitt, and the late Stevie Ray Vaughan and Jimi Hendrix and even by the blogger-in-chief. In short, not for the faint hearted.

Here’s a very cool video of Jason Smith a Master Builder Apprentice for the Fender Musical Instrument Company. He builds bass guitars (4 strings vs. 6 on the classic axe, the Stratocaster.) The pride in his work and craftsmanship are palpable as you watch this. It is a pride common to all manufacturers. Catch the fever.

Rock on.