In a story in yesterday’s Washington Post entitled, “Logging On With a New Campaign“, Amy Joyce does her usual good job describing some new tactics being used by organized labor against this decade’s Frank Lorenzo, Wal-Mart. She describes a “war room”-style campaign organization by the United Food and Commercial Workers (UFCW), the long-time Coyote to Wal-Mart’s Roadrunner. On one hand, you have to give the UFCW credit for actually spending time and money on organizing. On the other hand, they may have hired the wrong team.
As Joyce reports, the good new for the UFCW is that the people they hired have lots of campaign experience. In fact, these folks that are running the campaign to organize the country’s largest private employer are former staffers from Presidential campaigns. Doesn’t get any better than that, right? Well, not exactly. “Which Presidential campaigns?”, you might ask.
Well, let’s see… that would be the Presidential campaigns of poor, screaming Howard Dean, the near non-campaign of Wesley Clark and the exuberant, electric campaign of last year’s second-place finisher, John Kerry. Hmmmm…. What characteristic do these campaigns share? Anybody notice a common denominator here….? We’ll give you a hint: think outside the “win” column.
It just might be that Wal-Mart doesn’t have a lot to worry about as long as this gang is in charge.
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